The event will relaunch as a large-scale B2B exhibition, centred around Femtech Tokyo and expanded into six themed areas — all dedicated to supporting women’s health and empowerment.
Driven by our mission to help build a society where women’s well-being and success are supported by all, we are more committed than ever to making that vision a reality through this renewed event.
This 2024, we merged Femtech Tokyo and the Women's Wellbeing Expo into one vibrant showcase, thus, the realization of Fem+ (FemPlus). The Show Team pave's women's way to wellness, providing a platform where women can have an [+α] healthy and active lives both mentally and physically.
We eagerly anticipate your involvement in this transformative journey.
The Meaning of [+]
At the heart of our logo lies a fusion of two elements converging into a plus symbol, symbolizing our commitment to creating encounters that transcend the ordinary. In essence, [+α], signifies our aspiration for each interaction within the exhibition to yield something greater, something beyond expectation.
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Femtech, a blend of the words "female" and "technology," refers to products and services leveraging technological advancements to address women's distinct health concerns. These range from "period care" and "fertility" to "pregnancy and postpartum" and "pre-menopause and menopause." Projections suggest it will grow into a 5 trillion-yen global market by 2025.
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Femtech Tokyo draws a diverse audience, including corporate executives, retailers, manufacturers, clinics, salons, municipalities, and more. Showcasing a diverse array of female technology products designed to tackle challenges across women's life stages, this exhibition serves as a pivotal platform. It plays a significant role in advancing the vision of a society that champions women's health and empowerment.
This is an area where services that support women to be more active in society where diversity management is required will be exhibited.
What is Positive Action?
A specific initiative voluntarily undertaken by a company or organisation to promote women’s activities and demonstrate their abilities in order to correct inequalities and discrimination in society.
This is an area where services that support the creation of a comfortable working environment for female employees will be exhibited.
Area designed to support women who are freelancers and sole proprietor in their choice of different ways of working.
Area to meet marketing professionals from companies facing challenges in marketing to women.
Special area where startup companies can exhibit, offering and researching products and services that support women’s health and success.
We are pleased to announce Keidanren's support for Fem+, facilitated by the Japan Business Federation. Our aim is to promote a society where women's health and success are universally championed. While enhancing "women's participation in the workforce" remains a vital issue for Japan, numerous challenges persist. With Keidanren's backing, we are dedicated to disseminating information on advancing women's societal participation and addressing associated challenges.
For many professional women, health concerns throughout life stages are unavoidable. That is why improving health literacy in corporate management is essential. Keidanren also emphasizes women's empowerment through "women's × health," recognizing Femtech as a new market capable of addressing women-specific health issues through technology. In collaboration with Femtech Tokyo, we aim to bring these issues closer to home, fostering a path toward a more comfortable and authentic lifestyle.
Miko Ooyama
General Manager, Social Communication Division
Keidanren (Japan Business Federation)
